Unlock Generative AI’s Business Value: Insights from Global Leaders
Discover how enterprises are turning generative AI (Gen AI) into measurable business impact in ‘The ROI of Generative AI’ ebook—a research report by Google Cloud and National Research Group. Based on a global survey of 2,500 senior executives across industries, the report benchmarks how Gen AI is driving financial returns, productivity gains, and innovation.
The findings reveal that Gen AI is more than a technology trend—it’s a catalyst for transformation. 74% of organizations report ROI within the first year, and 86% see revenue growth of 6% or more. Beyond financial impact, Gen AI accelerates time-to-value, boosts employee productivity, enhances user experience, and strengthens security posture.
The report also explores what differentiates Gen AI leaders—organizations achieving the highest returns—and outlines where to reinvest early gains for sustained growth.
What You Will Learn
- How quickly enterprises are moving Gen AI from idea to production—and the revenue impact.
- Four key business benefits: productivity, growth, user experience, and security.
- Why C-suite sponsorship and strategic alignment are critical for success.
- Investment priorities for scaling Gen AI adoption and avoiding “pilot purgatory.”
- Seven actionable steps to maximize ROI and accelerate transformation.