Acquisition in Action: Attracting New
Customers and Keeping Them Engaged
In today's competitive market, acquiring new customers is just the beginning. Brands must also
focus on activating these new users to foster long-term engagement and loyalty. This guide delves
into effective, privacy-conscious strategies for both acquisition and activation, helping you build a
robust customer engagement program. By understanding the nuances between acquisition and
activation, you can set up your brand for sustained success and growth.
In this comprehensive Braze guide, you'll discover:
• Key acquisition tools and use cases
• Strategies for effective customer activation
• Troubleshooting common acquisition issues
• Cross-channel marketing approaches for better engagement
Please complete the form to
access/download the content
