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Silo-Busting easyJetΓÇÖs Flight Path to Unified Customer Engagement

Silo-Busting: easyJet’s Flight Path to Unified Customer Engagement

Sandy Ghuman

Senior Product Owner,
Customer Data &
Transformation, easyJet

Alexandra Mocanu

Principal Customer Success Manager, Enterprise, Braze

Ready for takeoff? Join us as we navigate easyJet’s mission to enhance customer engagement by breaking down data silos and soaring towards a unified platform strategy! In this session, we’ll explore how easyJet’s decision to implement a new customer engagement platform was fueled by the need for a comprehensive view of customer touchpoints and the importance of being datadriven.

Watch now to learn:

  • How to identify and dismantle data silos to create a seamless customer experience
  •  Best practices for selecting and implementing a customer engagement platform that fits your organization’s needs
  •  Strategies for fostering cross-team collaboration to ensure successful multi-channel orchestration and engagement

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