Retention in Action: Creating lasting and
lucrative connections with customers
Acquiring customers and activating them to make that first, highvalue action with your brand is a critical part of creating a successful
business—but there’s another piece of the puzzle: Retention. With
acquisition costs growing higher and more competitors vying for
attention than ever before, companies need to keep customers
coming back by establishing themselves as the brand of choice. But
how?
Find out in Retention in Action. Get the guide to uncover:
Why retention is important for brands
Key churn prevention use cases for marketers
6 reasons your retention efforts might fall short
Real-life case studies from brands like Dyn Media, KFC India, and Tapas
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