In today's competitive retail landscape,
expanding into new markets ranks as a
top priority for European retailers, but
selling internationally comes with some
challenges. A recent study by IDC,
commissioned by PayPal, looked at over
300 merchants and 4,000 consumers
across Europe to explore the current
landscape of cross-border ecommerce.
The findings? 83% of retail merchants
see cross-border ecommerce as
essential for growth, yet nearly half of
consumers abandon their purchases
when faced with security concerns or
unexpected costs at checkout.* To thrive
in cross-border ecommerce, merchants
need to focus on delivering a seamless
shopping experience and aligning
marketing strategies with consumer
behaviour and preferences.
Discover what consumers expect and
value when shopping across borders, the
challenges merchants face in expanding
internationally, and how advanced
payment platforms can be a gamechanger in overcoming these barriers.
*Frictionless Commerce For
International Success, IDC Infobrief
sponsored by PayPal, November 2024.
Research with consumers n=4048 in
France, Germany, Netherlands, the UK,
and merchants n=330 in Belgium,
Denmark, Irelands, Finland, Netherlands,
Norway and Sweden, conducted
between June – October 2024. 2024 IDC
Research, Inc.
