We all know understanding Buyer Behavior is key to successful campaigns however in 2024:
- The B2B buying process was ever more complex. 80% of B2B companies have buying committees that influence purchasing decisions with 22 distinct roles which are involved in the process.
- Commitments are shorter. More than half of subscription contracts are for fewer than 6 months and only 11% last more than two years.
- The impact of the vendor’s sales team is declining. 68% of B2B buyers only involve the vendor’s sales team at the last stage of the buying process.
- Vendors need to show value quickly. Buyers list simple implementation, a quicker return on investment (ROI), and ease of use as their three most important considerations.
- Renewals are getting trickier. Only 45% of buyers renew without consideration. 53% research and contemplate alternatives when a product is up for renewal.
Get our Free Competitive Content Report for insights on:
- Demand Drivers that are most important to your target customers
- Counter messaging strategy to counter your closest competitors
- Opportunities identified through Voice of the Customer Data