Discover how iconic Australian fashion retailer
Cotton On scaled its global presence with the help
of Maersk’s integrated logistics solutions. What
began as a denim dream in 1991 has grown into a
multinational brand operating in 22 countries with
over 1,500 stores - spanning Africa and the Middle
East, including South Africa, UAE, and Oman.
In this success story, see how Maersk’s hand-inglove logistics partnership helped Cotton On
streamline its supply chain, simplify global
operations, and prepare for seasonal surges with
agility and efficiency. This case study is a mustread for retail brands looking to scale smarter and
meet customer demand across borders.
